A-Beauty: Why Australian Beauty Is Trending


A-Beauty: Why Australian Beauty Is Trending

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Move over K-beauty. A-beauty is taking over the world, one beauty product at a time.

Korean beauty aka K-beauty had a big moment last year with their black pore peels and ten step routines. J-beauty, originating from Japan, came shortly after, focusing predominantly on prevention over cure because they’re smart cookies. In 2019, the land down under is producing the goods. A-beauty is trending and it’s about time if you ask us. Australian beauty brands have been dominating under the radar for years now, the rest of the world is just catching up.

What makes A-beauty different?

The unique element of Australian beauty is that it’s driven by our culture and people. A-beauty is about more than just the products, it’s about the relaxed and laid back Aussie lifestyle they represent. They’re natural, easy-to-use, simple and environmentally sustainable, everything the Australian culture and our beachy lifestyle embodies. Aussie’s love spending time outdoors, soaking in the sunshine and exploring all the breathtaking scenery the country has to offer. It’s only natural that Aussie made beauty products and routines reflect that.

The best of A-beauty

Unlike the Korean’s, the Aussies have absolutely no time for a daily 10-step routine that takes time away from tanning at the beach. We believe that less is more. Beauty should be simple, so we opt towards naturally derived and vegan multi-tasking products. Speaking of which, here are some of our personal favourites, 100% Aussie-made and loved. If we’re talking multi-tasking, natural and vegan then we obviously can’t go past some Bali Body best sellers. Despite the name - which is a nod to Bali’s sunny days because we stan endless vacays - all of our products are formulated, made and produced in Melbourne, Australia.


It’s dewy, glowing, bronzed perfection. The only way to describe our cult favourite BB Cream, which has been a hit worldwide, is impressive AF. If you are yet to try it, we encourage you to give it a go. It doesn't have hundreds of 5-star reviews for no reason. It’s your primer, foundation, sunscreen, anti-aging skincare and moisturiser all in one. Is there anything this hydrating BB Cream can’t do? The answer is no.


Our OG product embodies everything Aussie babes love. It’s perfect for sunny beach days, vacays and is your beach to bath multi-tasker. Add some post-SPF for a deep bronzed tan while you’re enjoying a day at the beach then use it as your daily body oil for ultimate hydration either during or post shower. It also comes in SPF15, SPF6 or non SPF, so the choice is yours.


We can’t talk about multi-tasking all Aussie products without covering our Hydrating Face & Body Mist. The refreshing and hydrating mist is your makeup primer, makeup setting spray, aftersun and all round pick-me-up whenever your face needs a boost of instant hydration (literally).  

Other honourable Australian brands worth mentioning include Sand & Sky, Mecca Max and Go-To. Aussie’s represent.

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